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984 Snapchat users sent 'nearly' 2 trillion snaps in 2025

Engadget
Karissa Bell @ Engadget · 03/24/2026 08:15 EDT

Snapchat users sent 'nearly' 2 trillion snaps in 2025

Snapchat users are sending a staggering number of snaps to each other, according to newly released data from Snap. In 2025, Snapchat users created close to 2 trillion snaps, the company said in an update. That works out to about 5.5 billion distinct snaps per day and about 63,000 each second, according to the company. When you consider that Snapchat has about 474 million daily users, that averages to more than 11 snaps per user each day. In a blog post, the company called it "a reflection of how often peopl

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