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796 Prediction markets are trying to lure journalists with partnership deals

The Verge
Mia Sato @ The Verge · 03/19/2026 13:00 EDT

Prediction markets are trying to lure journalists with partnership deals

Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket odds, the AP is licensing election data to Kalshi, and a partnership between Polymarket and Substack means more prediction market data in newsletters. Some prediction market exchanges are now attempting to strike deals […]

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