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854 Get ready for fewer sales: Lululemon has a new 'obsession' with full price and minimal discounting

Business Insider
Jordan Hart @ Business Insider · 03/17/2026 20:48 EDT

Get ready for fewer sales: Lululemon has a new 'obsession' with full price and minimal discounting

Lululemon plans to reduce markdowns in 2026 to boost full-price sales, following revenue challenges in the Americas region.

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