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853 Why Mattel's $1 billion-a-year Barbie business could be cracking

Business Insider
Jeremy Dreyfuss,Bethany Johnson,Clancy Morgan @ Business Insider · 03/17/2026 10:52 EDT

Why Mattel's $1 billion-a-year Barbie business could be cracking

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.

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