282 place 0

359 Rethinking AEO when software agents navigate the web on behalf of users

VentureBeat
VentureBeat 2 place · today 01:00 EDT

For more than two decades, digital businesses have relied on a simple assumption: When someone interacts with a website, that activity reflects a human making a conscious choice. Clicks are treated as signals of interest. Time on page is assumed to indicate engagement. Movement through a funnel is interpreted as intent. Entire growth strategies, marketing budgets, and product decisions have been built on this premise.Today, that assumption is quietly beginning to erode.As AI-powered tools increasingly inter

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