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436 The rise of the daycap: Gen Z prefers intentional, daytime sips

Business Insider
Katherine Tangalakis-Lippert @ Business Insider · 03/15/2026 04:11 EDT

The rise of the daycap: Gen Z prefers intentional, daytime sips

Brands from Absolut to Malibu are reorienting around Gen Z's preference for earlier social drinking occasions instead of late-night bar crawls.

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