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450 Apple Kicks Off 50th Anniversary With Surprise Alicia Keys Concert in New York

MacRumors
Juli Clover @ MacRumors · 03/13/2026 15:25 EDT

Apple Kicks Off 50th Anniversary With Surprise Alicia Keys Concert in New York

Apple mysteriously shut down its Grand Central Terminal store in New York City today, and it turns out it was for an impromptu Alicia Keys concert to celebrate Apple's upcoming 50th anniversary.


Apple quietly invited select YouTubers and members of the media (including MacRumors) to the store location, but kept the performer secret until Alicia Keys took the stage. Preparations for the concert started yesterday, with Apple setting up a stage, audio equipment, and lights, complete with Keys' signature p

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