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650 Can Zivame Sway India’s $7 Bn Lingerie Market Once Again In The Era Of New-Age Brands?

Inc42 Media
Gargi Sarkar @ Inc42 Media · 03/13/2026 08:12 EDT

Can Zivame Sway India’s $7 Bn Lingerie Market Once Again In The Era Of New-Age Brands?

In the early 2010s, lingerie shopping in India barely existed as a recognised, organised, and marketed product segment or a…

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