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778 Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off

Eurogamer.net
Victoria Phillips Kennedy @ Eurogamer.net · 03/12/2026 09:55 EDT

Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off

This is an Xbox! Wait, is this an Xbox? Well, perhaps not anymore, as Microsoft appears to have quietly removed its marketing campaign which proclaimed the Xbox was less of a console and more of a platform that could be accessed on basically everything, even a toaster (ok, I am jesting a bit here for theatrical purposes, but just go with me on this). Read more

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