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66 YouTube on TV is getting unskippable ads

GSMArena.com
GSMArena.com 2 place · today 13:24 EDT

YouTube on TV is getting unskippable ads

YouTube's biggest growth these past few years has come from viewership on TVs, and the Google-owned company is now looking to make some more money from that.

One way to do it is the introduction of unskippable 30-second ads on TVs. These are now available for advertisers globally. The company explains to advertisers that its AI "dynamically optimizes between 6-second Bumpers, 15-second standard, and 30-second connected TV-only non-skippable ad formats, ensuring your campaign reaches the right audience at

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