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87 Kuo: iPhone 18 Pro Prices Still Likely to Hold Firm This Year

MacRumors
Tim Hardwick @ MacRumors · today 09:08 EDT

Kuo: iPhone 18 Pro Prices Still Likely to Hold Firm This Year

Apple's pricing for the iPhone 17e and MacBook Neo strongly suggests that Apple plans to keep iPhone 18 Pro prices unchanged when the new models launch later this year, according to industry analyst Ming-Chi Kuo.


Sharing his latest thoughts on Apple's increasingly diversifying product roadmap, Kuo said on X that Apple's strategy is to use turmoil in the global memory chip market to its advantage, by securing supply, absorbing higher component costs, and gaining market share while competitors are forced

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