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119 Seagate CCO says storage price hikes are ‘the new normal’ — demand enters an unprecedented ‘supercycle’ driven by AI growth

Tom's Hardware
Tom's Hardware · today 05:30 EDT

Seagate CCO says storage price hikes are ‘the new normal’ — demand enters an unprecedented ‘supercycle’ driven by AI growth

Seagate CCO Ban-Seng Teh said this week that memory price hikes are "the new normal" for the storage industry, describing current market conditions as a supercycle driven by AI data center demand that shows no sign of following historical patterns of recovery.

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