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37 Counterpoint warns of rising retail prices for smartphones in 2026 as memory costs explode

GSMArena.com
GSMArena.com 2 place · 03/10/2026 23:44 EDT

Counterpoint warns of rising retail prices for smartphones in 2026 as memory costs explode

Counterpoint Research’s Memory Price Tracker shows that mobile RAM costs have risen by 50% quarter-on-quarter, while NAND storage has gone up by over 90% QoQ. “Higher retail prices are unavoidable in 2026 as rising costs will be passed to consumers,” warn analysts.

The rising memory costs are having quite an impact on the Bill of Materials (BoM) for smartphones. The different tiers are affected differently and low-end phones (sub-$200) are hit the hardest.

When building a typical low-end phone with 6G

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