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810 How AI is changing SEO tools: Citation tracking, GEO & AI visibility

The Next Web
Ana Maria Constantin @ The Next Web · 03/09/2026 03:09 EDT

How AI is changing SEO tools: Citation tracking, GEO & AI visibility

If you’ve been feeling like the ground is shifting under your feet in search right now, you’re not imagining it. Twelve months ago, AI in SEO meant one thing: content generation. Every platform rushed to add a “write with AI” button, and the industry spent its collective energy arguing about whether Google would penalize AI-written […]
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