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776 Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary

MacRumors
Joe Rossignol @ MacRumors · 03/08/2026 21:13 EDT

Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary

CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.


In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.

"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's the culture that creates the innovation with the intellectual property."

"I think it's very difficult to replic

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