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Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.
Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.
Some of the videos show a lemon receiving a FaceTime call from a lime, the Mac's Finder app icon blushing, and iconic
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MacRumors
An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more ›
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After decades of feeling bitter about my adult children's rare phone calls, I finally realized the heartbreaking truth: their absence in my retirement is the very proof that I succeeded as a father. Read more ›
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Algorithmiq, a Helsinki-based quantum software company, has become the sole winner of a €1.7 million ($2 million) prize from Wellcome Leap, a US nonprofit founded by the Wellcome Trust to accelerate breakthroughs in human health. The company secured this prize for being the first and only contestant to demonstrate quantum computing’s potential to simulate complex ... Read more ›
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The Commodity Futures Trading Commission (CFTC) came to the House Agriculture Committee on Thursday (April 16), hoping to talk about… Continue reading CFTC’s one-man show gets awkward on the Hill as lawmakers hammer Selig on sports bets, staffing gaps and corruption claims Read more ›
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Newegg's latest combo bundle gets you 64GB of RAM, a motherboard, AMD's 9800X3D, and a Corsair case, as well as a free AIO cooler for just $939. Read more ›
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Привет, Хабр.Это будет не типичная статья в стиле «10 причин, почему ИИ уже заменил копирайтеров», а история фэйла с человеческим лицом.Не так давно я выпустил на Хабре статью и вполне заслуженно собрал минусов и комментов, которые были очень в точку. Читать далее Read more ›
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За последние пару лет AI начал постепенно проникать в инженерные процессы разработки. Сначала это были генераторы кода, затем инструменты анализа логов, а сейчас всё чаще появляются решения, которые помогают автоматизировать аналитическую работу.В QA эта проблема особенно заметна. Многие думают, что тестирование — это в основном запуск тестов и поиск багов. На практике значительная часть времени уходит на совсем другие вещи: чтение требований, сбор информации из разных источников, попытки понять реальную... Read more ›
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Когда в экономике случается что-то действительно неприятное, сначала все делают вид, что ничего страшного. Потом выходит какой-нибудь производитель и прямо говорит: ребята, расслабьтесь, дешевле не будет. Именно так сейчас развивается история с оперативной памятью. На фоне недавней коррекции розничных цен на DDR5 в Китае многие уже выдохнули и решили, что самое страшное позади. А тут тайваньская Transcend берет и заявляет, что с начала года подняла цену на DDR5 еще на... Read more ›
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Метрики могут «упасть» даже если вы ничего не меняли в модели.Разбираемся, как распознать distribution shift и что с ним делать в продакшене. Читать далее Read more ›
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At a top conference for software engineers, one thing was clear: the job has changed dramatically, and everyone will be managing agents. Read more ›
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"I think that there will be fewer jobs in the blue collar industry as well," Simpro CEO Fred Voccola told Business Insider. Read more ›
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Tesla's Signature Edition Model S and Model X come with a one-year resale ban, a $50,000 penalty, and strict buyback terms, giving collectors a rare Tesla with far more strings attached than usual. Read more ›
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Weirdly, spaceships have no direct way to gauge their own speed. Luckily, we can use some physics tricks to figure it out. Read more ›
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This story appeared in Today, Explained, a daily newsletter that helps you understand the most compelling news and stories of the day. Subscribe here. Live Nation will have to face the antitrust music, a federal jury in New York ruled this week, declaring that America’s preeminent concert middleman is an illegal monopoly. This was not news to those of […] Read more ›
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Electric truck start-up’s CEO says it is ‘inconceivable’ traditional groups can keep market share without better software Read more ›
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The Spectral:ON CF 8 is a do-it-all, full-carbon electric mountain bike with an 800-Wh battery and under $4,500. Yes, please! Read more ›
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MacRumors
Google has expanded Gmail's end-to-end encryption for Workspace users to iOS and Android, allowing mobile users to compose and read encrypted messages natively within the Gmail app for the first time. The feature is part of Gmail's client-side encryption (CSE) offering, which until now was limited to desktop. According to Google's Workspace update, users no longer need to download additional apps or use separate mail portals to handle encrypted email... Read more ›
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This week we began tracking one of the best deals of the year so far, with $150 off nearly every model of Apple's new M5 MacBook Air. You'll find these sales below, plus great discounts on the 2026 MacBook Pro, AirPods Max 2, Apple Watch Ultra 3, and a few Samsung markdowns to celebrate the launch of the new Frame Pro. Note: MacRumors is an affiliate partner with some of... Read more ›
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Rumors continue to fly about Apple's next flagship iPhone updates coming later this year, while it appears that the popularity of Apple's new MacBook Neo might actually be putting the company into a bit of a dilemma. This week also saw the release of iOS and macOS 26.4.1, plus several popular apps launched new versions for CarPlay, so read on below for all the details on these stories and more!... Read more ›
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Google is raising prices for YouTube Premium. The increases take effect immediately for new subscribers and in June for existing subscribers. In the U.S., a YouTube Premium subscription now costs $15.99 per month or $159.99 per year, up from $13.99 per month or $139.99 per year previously. If you have a Family plan, the monthly price is increasing to $26.99, up from $22.99. The discounted student plan also increased to... Read more ›
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On this week's episode of The MacRumors Show, we discuss all of the rumors surrounding Apple's upcoming foldable iPhone, now said to be called the "iPhone Ultra," which is shaping up to be a comprehensive redesign unlike anything the company has shipped before. Subscribe to The MacRumors Show YouTube channel for more videos The iPhone Ultra is expected to launch alongside the iPhone 18 Pro and iPhone 18 Pro Max... Read more ›
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For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win one of Apple's iPhone 17 models and a Fresh Coat anti-reflective screen protector from Astropad to use with it. Fresh Coat is a screen protector with an optical-grade anti-reflective coating to minimize glare and provide a better iPhone viewing experience. The technology reduces reflections by 75 percent, while improving contrast and keeping colors... Read more ›
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Mobile game developer Halfbrick today launched a new iOS game in its popular Jetpack Joyride series. Jetpack Joyride Racing is a multiplayer racing game that supports up to six players for real-time racing competitions. Players can take on the role of Barry Steakfries, Dan, Josie, Professor Brains, Robo Barry, and more, with four circuits and a zone system that changes gameplay on the fly. Purple zones slow you down, red... Read more ›
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Rumors about Apple's first foldable iPhone are picking up now that the device has entered a new testing stage that precedes mass production. If you've been having trouble keeping up with what's new, we've recapped the latest iPhone Fold rumors that have come out over the last few weeks. Naming One rumor claims Apple will call its foldable iPhone the "iPhone Ultra," which doesn't seem out of the question. We've... Read more ›
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As noted by 9to5Mac, some Mac mini and Mac Studio configurations are now completely out of stock on Apple's online store in the U.S. as of this writing. Mac mini configurations with an upgraded 32GB or 64GB of RAM and Mac Studio configurations with an upgraded 128GB or 256GB of RAM are listed as "currently unavailable" on the storefront, meaning they can no longer be ordered at all. Other configurations... Read more ›
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As we previously reported, astronauts aboard NASA's Orion spacecraft used the iPhone 17 Pro Max to take selfies of themselves with the Earth in the background during the Artemis II mission around the far side of the Moon last week. Now that the crew members have safely returned to Earth, Apple's CEO Tim Cook and marketing chief Greg Joswiak have both turned to social media to congratulate them on their... Read more ›
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17.04.2026 07:20
Last update: 07:15 EDT.
News rating updated: 14:13.
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