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Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.
Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.
Some of the videos show a lemon receiving a FaceTime call from a lime, the Mac's Finder app icon blushing, and iconic
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MacRumors
An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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US companies still lead in innovation but their Chinese rivals are speeding ahead in the deployment race Read more ›
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MacRumors
Amazon this week has all-time low prices on the Apple Watch Series 11, with up to $130 off numerous models of the smartwatch. This sale includes nearly every aluminum model of the Series 11 on sale at a record low price, plus new steep markdowns on cellular models. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small... Read more ›
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Porsche today announced a new collaboration with Apple that will see two Porsche 963 vehicles outfitted with an Apple Computer-inspired wrap in round four of the IMSA WeatherTech SportsCar Championship at Laguna Seca. The event is set to take place on Sunday, May 3. Porsche says that the one-time design is meant to celebrate the 75th anniversary of Porsche Motorsport and the 50th anniversary of Apple's founding. The wrap pays... Read more ›
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Apple today released new firmware for the AirPods Pro 3. The firmware has a version number of 8B40, up from 8B39. There is no word on what's included in the new firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance improvements. To get the updated firmware, make sure your AirPods Pro are in range of your iPhone, iPad, or Mac... Read more ›
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Discover is planning to eliminate some of the Apple Wallet integrations that it introduced in 2023, according to letters that cardholders are receiving. As of June 4, 2026, Discover users will no longer be able to see their total card balance and transaction history in the iPhone's Wallet app, or use the Pay with Rewards feature in Apple Pay. Apple has a Connected Cards feature that allows credit cards from... Read more ›
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Apple today announced financial results for the second fiscal quarter of 2026, which corresponds to the first calendar quarter of the year. For the quarter, Apple posted revenue of $111.2 billion and net quarterly profit of $29.6 billion, or $2.01 per diluted share, compared to revenue of $95.4 billion and net quarterly profit of $24.8 billion, or $1.65 per diluted share, in the year-ago quarter. Services revenue again reached an... Read more ›
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Apple's iPhone 17 models are its most popular iPhones to date, Apple CFO Kevan Parekh told the Financial Times. Both Parekh and Apple CEO Tim Cook attributed Apple's stellar Q2 2026 performance to iPhone sales. "The iPhone 17 family is now the most popular line-up in our history... we believe we gained market share during the quarter," said Parekh. Cook told Reuters that iPhone demand was "off the charts," and... Read more ›
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07.05.2026 09:38
Last update: 09:31 EDT.
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