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Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.
Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.
Some of the videos show a lemon receiving a FaceTime call from a lime, the Mac's Finder app icon blushing, and iconic
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MacRumors
An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more ›
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If your evenings end with aching eyes, it may be time to rethink your screens and lighting. These simple upgrades are a solid place to start. Read more ›
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В конце прошлого года написал статью про то, почему я выбрал Suno, чтобы написать шутливый музыкальный альбом для поднятия настроения коллегам-айтишниками А сейчас я хочу раскрыть вопрос, как я это сделал.Расскажу про рабочие пространства (Workspace), редактор (Editor) и как их можно применять.Рассмотрим с вами артефакты генераций и как они исправляются с наглядными примерами. Читать далее Read more ›
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The 2026 F1 season is finally here. Find out how to watch the Australian Grand Prix live and for free, no matter where you are. Read more ›
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Apple on Friday added three new executive profiles to its leadership page for Jennifer Newstead, Molly Anderson, and Steve Lemay. Jennifer Newstead, Senior Vice President and General Counsel: Newstead is Apple's top lawyer, overseeing all legal matters. She assumed the position on March 1, succeeding Katherine Adams, who had held the position since 2017. Prior to joining Apple, Newstead served as Meta's chief legal officer for six years. Molly Anderson,... Read more ›
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Long-time Slashdot reader fjo3 shared this report from Agence France-Presse: Japan has approved ground-breaking stem-cell treatments for Parkinson's and severe heart failure, one of the manufacturers and media reports said Friday, with the therapies expected to reach patients within months. Pharmaceutical company Sumitomo Pharma said it received the green light for the manufacture and sale of Amchepry, its Parkinson's disease treatment that transplants stem cells into a patient's brain. Japan's... Read more ›
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A new generation of home machines has made good old drip coffee a place for connoisseurs. For more than a year, the Four is the source of my morning cup. Read more ›
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If you want a low-cost pair of headphones, the Soundpeats Cove Pro have to be on your to-consider list. Read more ›
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A new report warns that some AI-powered toys for children may use chatbot systems designed for adults. Read more ›
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In a tweet that's been viewed 1.3 million times in the last six hours, OpenAI's head of robotics announced their resignation. They said they "care deeply about the Robotics team and the work we built together," so this "wasn't an easy call," but offered this reason for resigning: AI has an important role in national security. But surveillance of Americans without judicial oversight and lethal autonomy without human authorization are... Read more ›
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Premium car brands should also mean a premium dealer experience. Which brand dominates in this category, according to J.D. Power's customer satisfaction survey? Read more ›
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New research suggests AI models can analyze online posts and link anonymous accounts to real identities. Read more ›
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As models get smarter and more capable, the "harnesses" around them must also evolve. This "harness engineering" is an extension of context engineering, says LangChain co-founder and CEO Harrison Chase in a new VentureBeat Beyond the Pilot podcast episode. Whereas traditional AI harnesses have tended to constrain models from running in loops and calling tools, harnesses specifically built for AI agents allow them to interact more independently and effectively perform... Read more ›
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While rushing through life's mundane moments, most of us miss the profound psychological strengths hidden in those who quietly step aside at elevator doors—traits that research links to everything from career success to deeper relationships. Read more ›
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Naval combat seems complicated enough, but if torpedoes have to directly impact their target to do damage, it'd be even harder. Do they require accuracy? Read more ›
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Привет, Хабр! Меня зовут… хотя какая разница. Важно другое: я программист, и у меня есть неприятная особенность — вместо того чтобы нормально отдыхать, я начинаю писать код. Обычно это заканчивается каким-нибудь полурабочим скриптом, который потом пылится на гитхабе. Но в этот раз получилось нечто большее. Возможно, даже полезное.Всё началось с того, что клиент попросил создать 50 поддоменов для своего интернет-магазина на OpenCart. Ну, знаете, эти мультимагазины: spb.akarius.ru, msk.akarius.ru, nsk.akarius Read more ›
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A new system uses smartphone sensors to track body movement and improve VR avatar realism. Read more ›
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Most bikes come and go, and the ones that stay the same for decades have to balance innovation while remaining true to themselves. Read more ›
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Here comes another disappointment for ChatGPT users. As first reported by Sources' Alex Heath, OpenAI is yet again delaying its "adult mode" for ChatGPT. A company spokesperson told Heath that "we're pushing out the launch of adult mode so we can focus on work that is a higher priority for more users right now." More specifically, OpenAI's spokesperson said that things like "gains in intelligence, personality improvements, personalization, and making... Read more ›
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MacRumors
Apple has temporarily closed all five of its retail stores in the United Arab Emirates, including three locations in Abu Dhabi and two in Dubai. Apple Store at the Dubai Mall All five of the stores will remain closed through at least Tuesday, March 3, according to Apple's website. This aligns with the Emirati government recommending that companies in the private sector take measures to avoid the presence of workers... Read more ›
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Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2. Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled,... Read more ›
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Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said some employees believe Apple's preparations for the new products this week are "on par with what happens before the debut of new iPhones in the fall," suggesting that at least one of the devices set to be unveiled between Monday and... Read more ›
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Amazon today has brought back a few $100 discounts on the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. It's been nearly a month since we last tracked prices this low on the iPad mini 7. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the... Read more ›
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Say hello to the Sonos Play – a new unannounced portable speaker that appears to have been accidentally leaked on the Canadian Best Buy site. Priced at CAD $399.99, the speaker looks a lot like a smaller version of the Sonos Move 2, and features Wi-Fi for multi-room setups of up to 32 speakers, AirPlay 2 support, and Bluetooth 5.3. There's also an aux-in for connecting record players and other... Read more ›
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Apple will add a vapor chamber cooling system to the iPad Pro as soon as next year, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says an iPhone 17 Pro-style vapor chamber is something Apple has been working to bring to the ultra-thin iPad Pro, and it could debut in the next model, which is expected to arrive in spring of 2027. Apple overhauled the... Read more ›
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Apple will update the MacBook Air with an OLED display for its 2028 model, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad mini, MacBook Pro, iPad... Read more ›
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Apple is still developing a large foldable iPad, despite hitting several technical hurdles along the way, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman says the "gigantic" foldable iPad will challenge Apple's long-running tradition of keeping the Mac and iPad as separate devices. Some have referred to it as a foldable iPad, while others have called it an all-display MacBook, but concerns remain about its practicality when... Read more ›
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Apple's rumored touchscreen MacBook Pro will be a "touch-friendly device, rather than one that's touch-first," according to Bloomberg's Mark Gurman. Writing in Power On, Gurman said users will be able to easily move between touch-based and point-and-click inputs, thanks to changes coming in macOS 27 – set up in part by last year's Liquid Glass redesign. However, Apple is said to be taking a conservative approach to touch-based input, offering... Read more ›
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Internally at Apple, the rumored low-end MacBook is being described as "incredible value," so much so that the company believes its imminent launch is going to drive a serious number of switchers from Windows machines and Chromebooks, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter over the weekend, Gurman says that Apple believes the device "could even compel iPhone users without computers to buy their first Mac." We... Read more ›
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07.03.2026 18:44
Last update: 18:30 EDT.
News rating updated: 01:31.
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