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Until a last-minute leak revealed the MacBook Neo name, it was widely assumed that Apple's lower-cost MacBook would simply be named "MacBook." After all, Apple offered a plain "MacBook" from 2006 to 2012, and again from 2015 to 2019. In the end, Apple did go with MacBook Neo branding, and it has explained why in a new interview.
In short, Apple said MacBook Neo sounds fresh.
"We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product," said C
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MacRumors
An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more ›
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The deal brings a regulated transfer agent into the Bullish stack, expanding the firm's end-to-end tokenization capabilities. Read more ›
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Sony hasn’t said a word yet, but the internet already has pictures of it’s upcoming headphones. Actor Damson Idris was spotted wearing an unreleased pair of Sony over-ear headphones in New York City ahead of the Met Gala, giving the world its first real look at what’s reportedly called the WH-1000XX or ‘The ColleXion’. Sony […] Read more ›
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AI is making digital advertising easier to run. It is also making fraud easier to scale. Read more ›
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My mother, on a phone call last spring, asked me three questions in roughly two minutes. The first was whether I was eating properly, because she’d seen a photo and thought I looked thin. The second was whether I’d thought about what I was going to do with my life now that the restaurants were ... Read more Read more ›
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Привет, Хабр. Меня зовут Кирилл Комиссаров, я работаю в IT с 2013 года, последние несколько лет — тимлидом. Сейчас руковожу командой разработки в юните саппорта в Авито.Поговорим про манипуляции: что это, почему они работают, чем они плохи и как с ними жить — так, чтобы не вредить ни себе, ни окружающим.Я не психолог. Я тимлид, который много лет наблюдает, как одни и те же сценарии повторяются в код-ревью, на дейли,... Read more ›
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Temenos has expanded its AWS SaaS offering while extending its banking technology work with FAB in Saudi Arabia. Read more ›
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Staffers at Google DeepMind's headquarters have voted to unionize in an effort to prevent the AI firm's technology from being used by Israel and the US military. In a letter to Google management on Tuesday, employees requested that the Communication Workers Union (CWU) and Unite the Union be recognized as joint representatives, with 98 percent […] Read more ›
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Focus Entertainment has announced that its hit grimdark third-person shooter Space Marine 2 is getting a third year of post-launch support. Read more Read more ›
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Last month, analyst Ming-Chi Kuo reported that OpenAI was developing an AI-agent smartphone slated for mass production in 2028. Now, Kuo suggests the timeline may have been accelerated and has also shared some early specifications of the device. According to Kuo, the OpenAI smartphone is now expected to enter mass production in the first half of 2027. The analyst attributes the accelerated timeline to the growing AI phone market, along... Read more ›
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Neuralink director Shivon Zilis is the mother of four of Elon Musk's children and an ex-OpenAI board member. Learn more about the Canadian-born VC. Read more ›
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Как AI меняют карьерный лифт в разработке: почему проблема не в исчезновении сеньоров, а в том, что рынок всё хуже выращивает новых инженеров. Разбираем автоматизацию нижнего слоя задач, AI-потолок джунов, контур ответственности и риск разрыва воспроизводства специалистов. Читать далее Read more ›
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В марте Минцифры опубликовало проект закона «Об основах государственного регулирования сфер применения технологий искусственного интеллекта». В апреле документ смягчили под давлением бизнеса (на портале regulation.gov.ru поступило 428 предложений от более чем 150 экспертов. Из них учтено полностью - 30, частично - 128), а 23 апреля Совет по кодификации при президенте под руководством Павла Крашенинникова отклонил его с формулировкой «юридически пустая, хоть и модно звучащая инициатива». Тем не менее Мишусти Read more ›
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Armed with some Python and a white-hot sense of injustice, one medical student spent six months trying to figure out whether an algorithm trashed his job application. Read more ›
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An enthusiast has taken the time to recreate the Apple Lisa, the first commercial PC with a GUI, with an FPGA board. Read more ›
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Microsoft's latest report says even more big changes are coming to AI in the workplace. Read more ›
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MacRumors
Amazon today has the AirPods Pro 3 available for $199.99, down from $249.00. This is a match of the all-time low price on the AirPods Pro 3, and it's accompanied by a solid deal on the AirPods 4. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site... Read more ›
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Apple today announced that its hit comedy-drama series "Ted Lasso" is returning for a fourth season starting Wednesday, August 5. "Ted Lasso" is one of the most popular shows ever released on the Apple TV streaming service. The eponymous character Ted Lasso, played by Jason Sudeikis, starts off as a small-time football coach from Kansas who is hired to coach a professional soccer team in England, despite having no experience... Read more ›
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Apple's Vision Pro has hit another medical-use milestone, with a New York ophthalmologist becoming the first surgeon to perform cataract surgery using the spatial computing headset. Dr. Eric Rosenberg of SightMD completed the initial procedure in October 2025 and has since performed hundreds of additional cases using ScopeXR, a surgical platform he co-developed for Apple's mixed reality device. ScopeXR streams live feeds from 3D digital surgical microscopes directly into the... Read more ›
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Apple last month announced a new MacBook Air, introducing the M5 chip, faster wireless connectivity, double the base storage, and a more capable charger, while simultaneously discontinuing the M4 model. So how does the new machine compare? The M5 MacBook Air starts at $1,099 for the 13-inch model and $1,299 for the 15-inch, a $100 increase over the equivalent M4 models. In exchange, base storage doubles from 256GB to 512GB,... Read more ›
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Apple CEO Tim Cook met with United States Secretary of Commerce Howard Lutnick on Monday. The U.S. Department of Commerce shared details on the meeting on social media, and said that Lutnick wished Cook well, commending his "remarkable leadership and lasting contributions to American technology." Last week, Apple announced that Cook would be stepping down from his role as CEO on September 1, 2026, with current hardware engineering chief John... Read more ›
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If you've noticed the Apple Weather app isn't loading weather data right now, you're not alone. The app appears to be experiencing an outage. According to Apple's System Status page, the Weather app may be slow or unavailable for some users. The problem started at 11:36 a.m. Eastern Time and is ongoing. Reports on social media suggest that the Weather app is slow to load for some, and is not... Read more ›
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Apple will add new Apple Intelligence photo editing tools to the Photos app in iOS 27, iPadOS 27, and macOS 27, reports Bloomberg. On-device Apple Intelligence will be able to make subtle changes to image quality, positioning, and focus, with the new capabilities joining Clean Up, the sole AI editing feature that Apple has released to date. The Photos app in iOS 27, iPadOS 27, and macOS 27 will have... Read more ›
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YouTube is testing a new search feature that it says is meant to feel more like a conversation than a search interface. Users are able to ask complex questions in natural language, receive results that include video and text, and then ask follow-up questions. The new search option is part of YouTube Labs, an opt-in program that lets YouTube Premium subscribers gain early access to experimental features and prototypes. YouTube... Read more ›
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Anthropic today updated Claude with new connectors aimed at creative professionals, adding integrations for Ableton, Adobe, Affinity, Autodesk Fusion, Blender, Resolume Arena and Wire, SketchUp, and Splice. Connectors are tools that Claude can use to access other platforms and help with completing tasks. Anthropic says that Claude can open up new ways for creatives to work and take on larger-scale projects. Ableton - Allows users to ask questions about the... Read more ›
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Several major U.S. cities support the Apple Pay for transit feature that Apple has rolled out, providing a simple way for those who use public transportation to pay for rides. Apple Pay for transit works in Atlanta, the Bay Area, Boston, Chicago, Los Angeles, New York, Orange County, Philadelphia, Portland, San Diego, Seattle, and Washington, DC. Some of these cities have supported Apple Pay for transit purposes for several years,... Read more ›
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05.05.2026 06:34
Last update: 06:25 EDT.
News rating updated: 13:22.
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