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96 Dude Perfect hired its first content chief as it strives to build a Disney-style flywheel

Business Insider
Lucia Moses @ Business Insider · today 05:17 EDT

Dude Perfect hired its first content chief as it strives to build a Disney-style flywheel

The YouTube troupe hired Defy and Maker Studios vet Kevin Sabbe to help it expand into new content areas and broaden its audience.

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