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110 What to expect at Apple's product launch event on March 4

Engadget
Lawrence Bonk @ Engadget · today 09:45 EDT

What to expect at Apple's product launch event on March 4

Apple has scheduled a product launch event, dubbed an "Apple Experience", for March 4 at 9AM ET. The company is reportedly holding this event in NYC, London and Shanghai.
Everyone loves shiny new products, so what can we expect to see at Apple's first launch event of 2026? We don't know anything for certain, but we have plenty of educated guesses that have been sourced from industry reports and speculation from analysts.
Editor's Note (on March 2 at 9:45AM ET): Apple has officially announced the iPhone 17e.

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