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721 Apple Reportedly Expects 'Major Rush' of Customers This Week

MacRumors
Joe Rossignol @ MacRumors · 03/01/2026 11:15 EDT

Apple Reportedly Expects 'Major Rush' of Customers This Week

Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman.


In his Power On newsletter today, Gurman said some employees believe Apple's preparations for the new products this week are "on par with what happens before the debut of new iPhones in the fall," suggesting that at least one of the devices set to be unveiled between Monday and Wednesday will have "major mainstream appeal."

The new product likely to receive the most int

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