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436 Duolingo Grows, But Users Disliked Increased Ads and Subscription Pushes. Stock Plummets Again

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EditorDavid @ Slashdot · 02/28/2026 18:25 EDT

Duolingo Grows, But Users Disliked Increased Ads and Subscription Pushes. Stock Plummets Again

Friday was "a horrible day" for investors in Duolingo, reports Fast Company. But Friday's one-day 14% drop is just part of a longer story.

Since last May, Duolingo's stock has dropped 81%. Yes, the company faced a social media backlash that month after its CEO promised they'd become an "AI-first" company (favoring AI over human contractors). And yes, Duolingo did double its language offerings using generative AI. But more importantly, that summer OpenAI showed how easy it was to just roll your own languag

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