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918 Meta sues advertisers in Brazil and China over 'celeb bait' scams

Engadget
Karissa Bell @ Engadget · 02/26/2026 14:00 EDT

Meta sues advertisers in Brazil and China over 'celeb bait' scams

Meta has sued the people and groups behind three scam operations that used images and deepfakes of celebrities to lure users to scam websites. According to the company, the three entities were based in China and Brazil and targeted people in the US, Japan and other countries. The ads promoted fraudulent investment schemes and fake health products.Meta said that it had filed lawsuits against several people in Brazil who promoted fake or unapproved healthcare products and online courses promoting them. The co

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