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909 Apple Set a European iPhone Sales Record Last Year

MacRumors
Tim Hardwick @ MacRumors · 02/24/2026 06:11 EDT

Apple Set a European iPhone Sales Record Last Year

Apple shipped 36.9 million iPhones in Europe in 2025, a 6% year-over-year growth which allowed the company to claim a record 27% share of the region's smartphone market, according to new research from analytics firm Omdia.


The gains came even as the broader European smartphone market declined by 1% to 134.2 million units, which Omdia says was weighed down by softer demand and new regulations around eco-design requirements and mandatory USB-C ports.

Apple's performance was driven by the iPhone 16, th

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