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901 How Arata Grew To ₹61 Cr By Building Clean Beauty As A Habit

Inc42 Media
Team Inc42 @ Inc42 Media · 02/16/2026 22:30 EDT

How Arata Grew To ₹61 Cr By Building Clean Beauty As A Habit

Hair care aisles in India are expanding fast, but the category isn’t getting smarter at the same pace. For decades,…

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