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181 Is Apple Phasing Out the iWork Brand?

MacRumors
Juli Clover @ MacRumors 3 place · 02/13/2026 17:59 EDT

Is Apple Phasing Out the iWork Brand?

With the launch of the Creator Studio subscription app offering, Apple may be phasing out the iWork branding that it has used since 2005 for Pages, Keynote, and Numbers.


Apple today removed the iWork section on its website, and the URL now redirects to a more generic "apps" page that features Creator Studio, Apple Arcade, Apple Invites, Image Playground, and other Apple apps.

The iWork page that Apple removed was dedicated solely to Pages, Numbers, and Keynote, featuring information on each app alon

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