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Earned media has always been hailed as the holy grail of PR due to its unparalleled ability to build trust. Most recent surveys state that 40%–60% of the population still trusts organic content the most, depending on the country. However, I see significant business risks in relying on organic PR only, especially now that various AI systems are on the rise. Robots don’t distinguish between earned and paid content when using it to generate answers. And that’s a wake-up call for us all to revise our PR strateg
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The Next Web
An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more ›
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The military's "Shark Tank"-inspired competition, Dragon's Lair, has produced a new piece of tech hardware that's already rolling out less than a year later. Read more ›
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Congress members flying with Delta would have to wait in line for TSA checks and be treated as regular customers based on their SkyMiles status. Read more ›
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Scientists have found that your brain separates memories into “what” and “where/when” using two different groups of neurons. One set responds to specific objects or people, while another tracks the context or situation. When you remember something correctly, these groups briefly connect and reconstruct the full memory. This system may be the secret behind how we recognize the same things across totally different experiences. Read more ›
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Amazon bought humanoid robotics startup Fauna Robotics last week, Bloomberg reported Tuesday. Amazon plans to continue selling Fauna’s humanoid robot Sprout, which costs $50,000 and stands at just three and a half feet tall and weighs 50 pounds. Amazon has over a million robots working in its ... Read more ›
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Redmi has announced that it will launch a Special Edition variant of the Note 15 5G in India. While the company has yet to reveal any details about the device, it gave us a sneak peek at its design. The handset is set to launch in India on April 2 and appears to be a new color variant of the standard Redmi Note 15 5G. The teaser reveals a red... Read more ›
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Amazon has acquired New York City-based Fauna Robotics just a couple of months after it unveiled Sprout, a cute humanoid robot. Specific details of the buyout have yet to be shared, but Fauna CEO Rob Cochran said in a LinkedIn post on Tuesday that he was “incredibly excited” about the development. “When we launched in […] Read more ›
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Sophomore season brings new characters, more energy and more blood, making for a can't-miss watch. Read more ›
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Charlie Cox and Vincent D'Onofrio star in the New York-based Marvel Studios show, now streaming. Read more ›
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Despite its obvious flaws, the latest entry in Daredevil's MCU TV show on Disney+ is a fiendishly good time. Read more ›
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13 марта 2026 года на Хабре появился новый тематический хаб под названием Wiki-проекты. Он должен соединить всё, что связано с вики-технологиями, начиная от программ и заканчивая людьми. Читать далее Read more ›
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Customers willing to pay up for better sleep but don't need the caviar or expensive bubbly of business class have a new option. Read more ›
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OpenAI and Anthropic’s remarkable revenue growth has invited scrutiny of how the AI startups are tallying the headline-making figures they have privately or publicly disclosed.Last month, OpenAI’s annualized revenue jumped to $25 billion, nearly four times higher than a year earlier. Anthropic has grown even faster: At the end of last month, Anthropic crossed $19 billion in annualized revenue—about 14 times higher than a year earlier. If the trend lines... Read more ›
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Beyond Phone and Messages, the iPhone includes several overlooked Apple apps that can help with passwords, gaming, journaling, invites, and measuring. Read more ›
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Смертность бизнеса превышает рождаемость на 26%. Три фактора наложились друг на друга и уничтожили то, что строилось десятилетиями. Читать далее Read more ›
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You may need hundreds of dollars to give your bedroom a full makeover, but some improvements are quite affordable, thanks to these five gadgets. Read more ›
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OpenAI's Fidji Simo focuses on profitability, shutting down Sora AI video app due to compute constraints in favor of ChatGPT's growth. Read more ›
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Jurist expresses scepticism about Trump administration’s position and calls defence department’s actions ‘troubling’ Read more ›
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The Next Web
The Oslo-based DNV spinout processed over 25,000 bunker operations in 2025 and claims roughly 40% of Singapore’s digital bunkering market. Verb Ventures leads a growth round that brings total funding to $9 million. The paperwork of global shipping is notoriously stubborn. Every fuel delivery to every vessel at every port generates a chain of manual […] This story continues at The Next Web Read more ›
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Polyacrylate is the synthetic crystal at the heart of every modern disposable nappy, is derived from petroleum, and it does not break down. It persists for centuries, leaching microplastics into soil and groundwater as it degrades. The hygiene industry has long regarded it as an engineering necessity: nothing else absorbs as fast, as much, or […] This story continues at The Next Web Read more ›
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For most of its fifty-year history, Mastercard has been, in essence, a message-passing network. A transaction happens; Mastercard’s rails carry the authorisation signal between issuer and acquirer in milliseconds; settlement follows on a separate, slower track. The system is extraordinarily reliable and extraordinarily profitable. It is also, increasingly, a system designed for a world that […] This story continues at The Next Web Read more ›
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Manus’s new desktop app can read, edit, and act on files and applications directly on a user’s machine. The launch puts Meta’s AI agent ambitions in direct competition with the open-source tool that has dominated the conversation this week. OpenClaw arrived on the internet last month like a weather system. Within days of its release […] This story continues at The Next Web Read more ›
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The Zurich-based startup, which previously raised €3M to unify fragmented trial data, has secured a larger round to build AI agents that actively manage the complex operational layer of running a clinical trial. Clinical trials are, by almost any measure, one of the most information-intensive processes in modern medicine, and one of the least efficiently […] This story continues at The Next Web Read more ›
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An extension to the company’s Series A brings total funding to €23 million and clears the path for the first human trial of KUP101, a dual TLR agonist targeting solid tumours and drug-resistant infections. Most immunotherapy research in oncology has concentrated on the adaptive immune system, the learned, antibody-generating machinery that checkpoint inhibitors like pembrolizumab […] This story continues at The Next Web Read more ›
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The San Francisco startup emerges from stealth with Mayfield backing and a pitch that treats ad creative as a continuous learning loop, not a quarterly deliverable. Every B2B marketing team knows the problem. A campaign launches, the creative is fresh, the targeting feels right, and then, slowly, it starts dying. Audiences tune out. Click rates […] This story continues at The Next Web Read more ›
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The Paris startup opened the EU’s emissions trading market to private investors in 2024. Now it has the backing to expand into energy, electrification, and other markets shaping the industrial transition. Valentin Lautier says he got the idea for Homaio on the Eurostar. He was reading a Financial Times article about European Union Allowances, the […] This story continues at The Next Web Read more ›
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The New York digital comics platform is combining its 300,000-title library with INKR’s AI localisation engine, and bringing in new leadership to execute the expansion. The problem with getting manga into the hands of readers outside Japan is not demand. Manga is the fastest-growing category in American book publishing; global interest has been building for […] This story continues at The Next Web Read more ›
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Meta’s Creator Fast Track programme guarantees three months of pay for established creators willing to build a following on Facebook, after the company paid out a record $3 billion to creators in 2025. Facebook has a creator problem that three billion monthly users cannot solve. The platform is enormous, but the creators who drive the […] This story continues at The Next Web Read more ›
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24.03.2026 21:53
Last update: 21:45 EDT.
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