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342 Super Bowl LX ads: all AI everything

The Verge
Verge Staff @ The Verge · 02/08/2026 18:19 EDT

Super Bowl LX ads: all AI everything

Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was a few years ago. Last year’s Super Bowl featured a Google Gemini ad that fumbled […]

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