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80 Anthropic spent millions on Super Bowl ads to roast OpenAI

The Next Web
Ana-Maria Stanciuc @ The Next Web 1 place · 02/07/2026 10:13 EDT

Everyone knows Super Bowl commercials are expensive, bombastic, and designed to be talked about. What we didn’texpect was an AI startup using the biggest ad stage of the year to throw shade at a rival’s advertising strategy. That’s exactly what Anthropic has done. The company bought Super Bowl airtime to broadcast a simple message: “Ads are coming to AI, but not to Claude.” Its ads depict a chatbot spitting product pitches mid-conversation, ending with a clear contrast to its own ad-free promise. Even ads t

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