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147 Snap is spinning off its AR glasses into a separate business

Engadget
Mariella Moon @ Engadget · today 09:00 EDT

Snap is spinning off its AR glasses into a separate business

Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a wholly owned subsidiary. It will enable Snap to more easily secure investors and partnerships for its wearables, as well as to grow Specs into a distinct brand while running it within Snap Inc. As The Information reported in mid-2025, Snap was thinking of ways to raise outside money for its AR glasses to be able to better compete with Meta, which has a lot more money to spend on development. I

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