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10 Sony Is Ceding Control of TV Hardware Business To China's TCL

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msmash @ Slashdot 2 place · today 09:00 EDT

Sony Is Ceding Control of TV Hardware Business To China's TCL

Sony plans to spin off its TV hardware business to a new joint venture controlled by Chinese electronics giant TCL, the two said Tuesday, a significant retreat for the Japanese giant whose Bravia line has long occupied the premium end of the television market. TCL would hold a 51% stake in the venture and Sony would retain 49% under a nonbinding agreement the two companies signed. They aim to finalize binding terms by the end of March and begin operations in April 2027, pending regulatory approvals.

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