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287 Are Tech giants killing cold outreach?

The Next Web
Cezar Nitulescu @ The Next Web 1 place · 01/09/2026 11:03 EDT

Are Tech giants killing cold outreach?

This is one of the most concerning questions for sales teams at the beginning of 2026: are tech giants killing cold outreach? The answer is that we do not know yet, but here is a perspective from someone working in sales. Apple and Google have recently introduced two features that show a clear tendency toward the decline of cold outreach. Apple’s new feature, “Ask Reason for Calling,” is a game changer. It effectively turns cold calling into another form of messaging. No more dynamism, no element of surpris

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