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20 TikTok is jumping into micro dramas, the surging bite-sized soaps that have caught Hollywood's eye

Business Insider
Lucia Moses @ Business Insider · today 11:01 EDT

TikTok is jumping into micro dramas, the surging bite-sized soaps that have caught Hollywood's eye

TikTok has added a Minis section that enables users to watch micro dramas in its app, as it looks to boost engagement and e-commerce revenue.

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