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134 Predicting Prediction Markets Is a Tough Call

The Information
Ken Brown @ The Information · today 11:00 EDT

Predicting Prediction Markets Is a Tough Call

The best prediction for 2025 would have been predicting the soaring growth of prediction markets. My prediction for 2026 is it will be a tough year for prediction markets.My colleagues Sara Germano and Yueqi Yang chronicled the stunning rise of these markets last weekend. They focused on the dramatic growth in sports betting and the tumult this has caused in college and professional sports. That’s one piece of the story—there are plenty more.Until this year, prediction markets mostly drew attention during b

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