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713 Meta’s Threads makes a play for podcasters and their rabid fans

Silicon Valley
Bloomberg @ Silicon Valley · 12/22/2025 11:59 EDT

Meta’s Threads makes a play for podcasters and their rabid fans

Meta Platforms Inc.'s Threads' launch podcast previews, or the ability to upload snippets of shows that play directly in user feeds, as part of a broader effort to encourage podcasters and their fans to spend more time on the social network, according to a person familiar with the plans.

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