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299 Apple is bringing even more ads to the App Store

Engadget
Lawrence Bonk @ Engadget · 12/18/2025 14:34 EDT

Apple is bringing even more ads to the App Store

Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year.
Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.
Apple says t

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