13 place 3

374 Salesforce Acquires AI Marketing Startup Qualified

The Information
Valida Pau @ The Information · 12/17/2025 18:20 EDT

Salesforce Acquires AI Marketing Startup Qualified

Salesforce has struck an agreement to acquire Qualified, a seven-year-old startup that helps Salesforce customers generate sales leads from their websites. Terms weren’t disclosed, but Salesforce is paying between $1 billion and $1.5 billion for Qualified, according to a person with direct ...

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