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35 Apple Best Positioned to Weather DRAM Price Surge, Says Counterpoint

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Tim Hardwick @ MacRumors 1 place · today 07:25 EDT

Apple Best Positioned to Weather DRAM Price Surge, Says Counterpoint

Apple and Samsung are best equipped to handle rising memory chip costs that could drive down global smartphone shipments by 2.1% in 2026, according to new data from Counterpoint Research.

Image credit: iFixit
In its latest projection for the smartphone market next year, the firm has downgraded its forecast from a previously expected 0.45% growth, citing a memory shortage that has pushed component costs up 10% to 25%. Chinese brands like Honor and Oppo are said to face greater pressure due to lower profi

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