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387 Why agentic AI needs a new category of customer data

VentureBeat
VentureBeat · 12/15/2025 00:00 EDT

Presented by TwilioThe customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where campaign timing was measured in days (not milliseconds), and where "personalization" meant inserting a first name into an email template.Conversational AI has shattered those assumptions.AI agents need to know what a customer just said, the tone they used, their emotional state, and their complete h

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