16 place 484 fresh

8 Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z

Business Insider
Kelsey Vlamis @ Business Insider · 11/20/2025 22:04 EDT

Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z

Gap CEO Richard Dickson said its viral campaign during the summer's denim ad wars drove double-digit growth in sales, fueled by Gen Z.

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