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56 Why Reels' $50 billion business is great for Meta, but not creators

Business Insider
Peter Kafka @ Business Insider · today 05:01 EDT

Why Reels' $50 billion business is great for Meta, but not creators

Reels is on track to generate $50 billion a year. Even better for Meta: It gets all of its content for free, or close to it. Why do creators do it?

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