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924 Amazon Merges Ad Buying Tools and Launches Agents for Advertising

The Information
Catherine Perloff @ The Information · 11/11/2025 13:14 EDT

Amazon Merges Ad Buying Tools and Launches Agents for Advertising

Amazon is merging all its ad buying tools into a single platform, the company announced Tuesday at its annual advertiser conference. Amazon also introduced a suite of AI agents for media planning. The new ad buying tool combines tools Amazon offered for buying ad space on its ecommerce ...

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