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20 Apple Launched Its Big New Vision for TV 10 Years Ago Today

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Hartley Charlton @ MacRumors · today 11:58 EDT

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.


The new vision for the ‌Apple TV‌ was unveiled on September 9, 2015 during Apple's "Hey ‌Siri‌" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major strategic shift from previous ‌Apple TV‌ models, which had primarily focused on streaming iTunes and partner cont

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