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910 How OpenAI’s Sora is Evolving Like TikTok

The Information
Stephanie Palazzolo @ The Information · 10/28/2025 10:10 EDT

How OpenAI’s Sora is Evolving Like TikTok

When OpenAI released its Sora video app last month, it seemed like an attempt to develop a TikTok-like viral video service with artificial intelligence at its core. And in some ways, usage of Sora has echoes in how TikTok is used.In a recent all-hands, OpenAI CEO Sam Altman told employees that 20% to 30% of Sora users created AI-generated videos through the app but a majority of those people then shared the videos privately with friends or family rather than sharing them publicly in the app’s main feed, acc

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