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A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that could reshape the multi-billion-dollar market research industry. The technique promises to create armies of synthetic consumers who can provide not just realistic product ratings, but also the qualitative reasoning behind them, at a scale and speed currently unattainable.For years, companies have sought to use
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Search finally gets a 'hide sponsored results' button â after you've scrolled through. Read more âș
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Apple today provided developers with the third betas of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The third betas come a week after Apple released the second betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software Update. Apple Intelligence is now available in more languages in... Read more âș
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Les Bleus could seal their spot in next summer's tournament with a win in ReykjavĂk. Read more âș
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Scammers are pretending to be Elon Musk. They're stealing millions from hard-working people. Read more âș
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The BFI London Film Festival is being held until October 19. Emma Stone is among the best-dressed attendees, while Elle Fanning is among the worst. Read more âș
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Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply âApple TVâ. A single line near the end of the press release states "âApple TVâ+ is now simply âApple TVâ, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of... Read more âș
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The Dutch government has taken control of the Chinese-owned Nexperia, an automotive and consumer chip production company, for national security reasons. It's claiming that to prevent key technologies from leaving European and Dutch soil, it needs to put hard blocks in place. Read more âș
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California has become the latest state to age-gate app stores and operating systems. AB 1043 is one of several internet regulation bills that Governor Gavin Newsom signed into law on Monday, including ones related to social media warning labels, chatbots and deepfake pornography. The State Assembly passed AB 1043 with a 58-0 vote in September. The legislation received backing from notable tech companies such as Google, OpenAI, Meta, Snap and... Read more âș
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Elon Musk, Jeff Bezos, and Mark Zuckerberg led the wealth declines on Friday as fresh fears of a trade war hammered stocks. Read more âș
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Nevada couldâve fined the company more than $3 million, but regulators are seeking a reduced penalty of $242,800, citing an âextraordinary number of violations.â Read more âș
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Climate change has pushed warm-water coral reefs past a point of no return, marking the first time a major climate tipping point has been crossed, according to a report released on Sunday by an international team in advance of the United Nations Climate Change Conference COP30 in Brazil this November. From a report: Tipping points include global ice loss, Amazon rainforest loss, and the possible collapse of vital ocean currents.... Read more âș
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Saline Township, MI, joins other cities in pushing back against AI data centers Read more âș
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The Philippines said Chinese coast guard and maritime militia vessels engaged in aggressive actions against its ships in the South China Sea. Read more âș
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Don't fuss around with files and servers. Just use one of these WIRED-tested website builders. Read more âș
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The vivo X300 series is now official. It includes the base X300 with a compact design, and the X300 Pro. Both smartphones are powered by the recently announced MediaTek Dimensity 9500 SoC and offer several upgrades over their predecessors. vivo X300 Pro Starting with the flagship, the vivo X300 Pro gets an upgraded Zeiss triple rear camera setup. It offers a 50MP Sony LYT-828 main 1/1.28-inch sensor with f/1.57 aperture... Read more âș
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Wedding planner Kaky Daniel opens up about her parents' cross-cultural marriage, her global upbringing, and why she's planning a sisterhood wedding. Read more âș
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Tesla sold around 5,400 of Elon Musk's "apocalypse-proof" pickup trucks last quarter, down 62% from the same period last year. Read more âș
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AI tools are revolutionizing software development by automating repetitive tasks, refactoring bloated code, and identifying bugs in real-time. Developers can now generate well-structured code from plain language prompts, saving hours of manual effort. These tools learn from vast codebases, offering context-aware recommendations that enhance productivity and reduce errors. Rather than starting from scratch, engineers can prototype quickly, iterate faster and focus on solving increasingly complex problems.As. Read more âș
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Imagine you do two things on a Monday morning.First, you ask a chatbot to summarize your new emails. Next, you ask an AI tool to figure out why your top competitor grew so fast last quarter. The AI silently gets to work. It scours financial reports, news articles and social media sentiment. It cross-references that data with your internal sales numbers, drafts a strategy outlining three potential reasons for the... Read more âș
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How a semiconductor veteran turned over a century of horticultural wisdom into AI-led competitive advantage For decades, a ritual played out across ScottsMiracle-Groâs media facilities. Every few weeks, workers walked acres of towering compost and wood chip piles with nothing more than measuring sticks. They wrapped rulers around each mound, estimated height, and did what company President Nate Baxter now describes as âsixth-grade geometry to figure out volume.âToday, drones glide... Read more âș
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Your best data science team just spent six months building a model that predicts customer churn with 90% accuracy. Itâs sitting on a server, unused. Why? Because itâs been stuck in a risk review queue for a very long period of time, waiting for a committee that doesnât understand stochastic models to sign off. This isnât a hypothetical â itâs the daily reality in most large companies. In AI, the... Read more âș
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13.10.2025 15:23
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