51 place 0

643 This new AI technique creates ‘digital twin’ consumers, and it could kill the traditional survey industry

VentureBeat
VentureBeat · 10/13/2025 09:00 EDT

A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that could reshape the multi-billion-dollar market research industry. The technique promises to create armies of synthetic consumers who can provide not just realistic product ratings, but also the qualitative reasoning behind them, at a scale and speed currently unattainable.For years, companies have sought to use

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