12 place 32

256 Gen Z's hanging out at chill parties over raves, but this alcohol exec says there's still an in for the booze business

Business Insider
Aditi Bharade @ Business Insider · 10/09/2025 20:18 EDT

Gen Z's hanging out at chill parties over raves, but this alcohol exec says there's still an in for the booze business

An exec from Jim Beam's parent, Suntory, said Gen Z has unique drinking styles: they're not fussed about clubs and they love to drink at home.

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