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706 Are AI influencers worth the risk? Brands cool on the trend amid backlash and weak performance.

Business Insider
Sydney Bradley,Dan Whateley @ Business Insider · today 09:13 EDT

Are AI influencers worth the risk? Brands cool on the trend amid backlash and weak performance.

Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.

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