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231 Brands are losing interest in AI influencers — but tech gains could bring a new wave of enthusiasm

Business Insider
Sydney Bradley,Dan Whateley @ Business Insider · 10/07/2025 14:05 EDT

Brands are losing interest in AI influencers — but tech gains could bring a new wave of enthusiasm

Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.

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