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833 Marriott CFO Explains Why Conversions Now Fuel European Growth

Skift
Luke Martin @ Skift · 09/30/2025 12:28 EDT

Marriott CFO Explains Why Conversions Now Fuel European Growth

Marriott is pivoting hard to hotel conversions across Europe as tight credit squeezes new-build economics. It has been adding conversion-friendly brands and relaxing standards for operators to be more locally relevant.

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