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562 Vrbo Reaches for Scale With Expedia’s Distribution Muscle

Skift
Wil Slickers @ Skift · today 11:29 EDT

Vrbo Reaches for Scale With Expedia’s Distribution Muscle

Vrbo's expanded distribution across Expedia platforms, integration into the One Key, and experiments with AI-powered reviews show how the brand is evolving inside its parent’s ecosystem. The challenge: balancing consistency for operators with new demands from a global marketplace.

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