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864 Startup Growth: How Startups Are Using Microtransactions to Boost User Retention and Keep Users Coming Back

Startups News
Nickie Louise @ Startups News · 09/30/2025 10:15 EDT

Startup Growth: How Startups Are Using Microtransactions to Boost User Retention and Keep Users Coming Back

Startups live and die by retention. Acquiring users is expensive, but keeping them engaged is where real growth happens. Increasingly, founders are borrowing a play from gaming and digital services: microtransactions. These small, low-friction payments don’t just unlock new revenue ...

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